Any information that we collect through electronic devices on you is to help us screen for any potential risk and fraud (in particular, your IP address), and, in particular, to improve and optimise our website. For instance, we might use it to produce analytics about how our customers browse and interact with our website as well as to assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION WITH THIRD PARTIES

We share your personal Information with some third parties in this way:
Shopify: Our online store is driven by Shopify. You can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy.
Google Analytics: We also use Google Analytics to help us understand how our customers use our website. You can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Lastly, we may also share your personal data to comply with applicable laws and regulations such as responding to lawful requests for information we receive in order to protect our rights.

BEHAVIOURAL ADVERTISING
We also use your personal data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works in the UK, you can visit the Advertising Standards Authority Limited here: https://www.asa.org.uk/news/regulation-of-online-advertising.html . If you are in the US and for more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:  http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

DO NOT TRACK
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS TO ACCESS PERSONAL INFORMATION
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you. We are required to do this if you make an order through the site or so as to pursue our legitimate business interests. Additionally, please note that your information might be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through our website, we will keep your order Information for our records unless and until you ask us to delete this information.

MINORS
Our website is not intended for individuals under the legal age of 18.

CHANGES
We may update our privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices or if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@mmcosmetics.com or by mail using the details provided below:

M&M Cosmetics Ltd.
Unit 13, Watford Metro Centre
Dwight Road,
Watford, Herts,
WD18 9SB,
United Kingdom